Sam & Oliver – Handcrafted Heat

Month: September 2015

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Woodstock Fair Breaks Sales Record Each Day!

Loot Bag2One of Connecticut’s largest state fairs, the Woodstock Fair located in Woodstock, Connecticut has finally come to a close.  The inventory was packed up, the tent was hauled away and the beans were counted.  It was the perfect end to a massive 4-day show of 15-hour work days.

When the show started September 4th, I quickly realized that the crowds were hungrier and unlike any shows I vended at before.  My 10′ x 10′ concession booth became a hub for spice-craving fans and people who wanted gifts for chiliheads.

The Woodstock fair was my debut of the Gift Bag, a nice red bag with a bottle of each of my flavors, and choice of keychain at a bargain price.  Tent2By the evening of the 5th, I had sold out of all 250 gift bags I brought to the fair, a rookie mistake underestimating my inventory.

Sunday brought 50% greater sales than Saturday, which previously eclipsed my best-day sales by nearly 100% itself.  I was fortunate to have been acquainted with a talented young woman named Danielle who did a superb job of sales and tastings with customers from open to close each day.

Sam & Oliver will be attending the North Haven Fair, in North Haven Connecticut this Thursday, the 10th.  If you’re in the area, please stop by and say hello!

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Brooklyn Fair: Great food, friends and new customers!

Brooklyn Fair at nightThe Brooklyn Fair in Brooklyn, CT was an amazing time.  Sam & Oliver’s first 4-day event and a real challenge in the way of logistics, inventory and sales coordination.

Saturday brought in the largest per-day sales results to date, with the entire show edging out the Made in CT Expo for the largest sales per-event to date as well.

The inclusion of our 3-Pack Gift Bag as a value-added option made a big difference with buyers who couldn’t decide on which tasty flavors to go with or wanted to give a bottle to a friend or loved one as a gift.

We loved the people who came out to see us with their dogs, wearing Pug shirts or had pictures of their own pugs.  We love you!

Remember: Tag us at the show #samandoliver or @samsauces and you could win some free product!  Tag us with your pets too!